A much anticipated event, this year Pantone has announced 16-1546 Living Coral as its color of the year. Described as ‘An animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge’, it is said to ‘embrace us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment’.
2018, and 2019 so far, have certainly been dramatic years, both socially and politically. Digital and social media have become immersed in society with the acceleration of voice activated and VR/AI solutions, as well as political and economic shifts that every Government is surprised by.
Consumers are therefore seeking more balanced connection and intimacy, said to be embraced by the engaging nature of this unique colour. It is described as symbolizing the consumer’s innate need for optimism and joyful pursuits, embodying a desire for playful expression.
So is this color promotion strategy successful? With ethereal designer descriptions, do brands and manufacturers take the lead from Pantone each year and feed the recommendation in to their ranges? Well from past experience (2018 saw Ultra Violet Purple brought to the fore) the answer is a resounding yes! We saw Ultra Violet emerge in cosmetics, tableware and bedroom fabrics, not to mention designer clothing ranges and perfume bottles.
Esko Color Engine
Decided to integrate Living Coral in to your palette and determined to make it work for your brand? Know that Esko’s Color Engine will keep your coral in check throughout the entire print and packaging supply chain. Try it out today!