Packaging Innovation
Millennial packaging design
February 9, 2017

How to design packaging for Millennials? 3 tips

By 2025, half of the world’s workforce will consist of Millennials – people born between 1980 and 2000. Evidently, this shift in demographics will change the consumer market and, hence, present the packaging industry with a series of new challenges as well. How will the Millennial consumer affect packaging design, for instance? Read on to find out all you need to know!

Packaging design more important than ever

Compared to previous generations, Millennials are much more appreciative of a great packaging design. But don’t get too excited just yet. No matter how awesome your packaging design, it won’t magically boost sales if the product in question is low quality. Reversely, a flimsy packaging design can destroy a great product, so you’ve got every reason to put in the extra effort anyways.

1.     Eco-friendly packaging for the win

Millennials are concerned with the environment. Highly aware of the environmental impact of their consumer behavior, Millennials tend to shop consciously. They prefer sustainable packaging materials and want to do whatever they can to minimize waste. In other words, opt for green packaging concepts whenever possible – and make sure to advertise your sustainability efforts on the packaging itself.

2.     Packaging design for Millennials: time to get personal

Millennials love, love, love personalized packaging à la Share a Coke. Great news for brands, as innovations in short-run digital printing keep personalized packaging cost-efficient. What’s more, personalized labels, social media and free advertising go hand in hand.

3.     Designing an experience

Designing packaging for Millennials means designing an experience. Millennials openly admit to getting excited about new packaging concepts and purposely seek out packaging that speaks to them emotionally or provides them with cool experiences they can share on social media. This can go from augmented reality to ‘pick-your-own-packaging’ via e-commerce … The sky is the limit, so don’t hesitate to reach for it!   Inspired by Packaging Gateway   Bewaren