By 2025, half of the world’s workforce will consist of Millennials
– people born between 1980 and 2000. Evidently, this shift in demographics will change the consumer market and, hence, present the packaging industry with a series of new challenges as well. How will the Millennial consumer affect packaging design
, for instance? Read on to find out all you need to know!
Packaging design more important than ever
Compared to previous generations, Millennials are much more appreciative of a great packaging design
. But don’t get too excited just yet. No matter how awesome your packaging design, it won’t magically boost sales if the product in question is low quality. Reversely, a flimsy packaging design can destroy a great product, so you’ve got every reason to put in the extra effort anyways.
1. Eco-friendly packaging for the win
Millennials are concerned with the environment. Highly aware of the environmental impact of their consumer behavior, Millennials tend to shop consciously. They prefer sustainable packaging materials
and want to do whatever they can to minimize waste. In other words, opt for green packaging concepts whenever possible – and make sure to advertise
your sustainability efforts
on the packaging itself.
2. Packaging design for Millennials: time to get personal
Millennials love, love, love personalized packaging
à la Share a Coke
. Great news for brands, as innovations in short-run digital printing keep personalized packaging cost-efficient. What’s more, personalized labels, social media and free advertising go hand in hand.
3. Designing an experience
Designing packaging for Millennials means designing an experience. Millennials openly admit to getting excited about new packaging concepts and purposely seek out packaging that speaks to them emotionally
or provides them with cool experiences
they can share on social media. This can go from augmented reality
to ‘pick-your-own-packaging’ via e-commerce … The sky is the limit, so don’t hesitate to reach for it!
Inspired by Packaging Gateway