Packaging Innovation
December 17, 2019

Connecting people worldwide – how working on cloud-based systems shares similarities with playing MMORPGs

Working together, with team-mates on opposite sides of the world. Discussing face-to-face how to tackle a crucial problem in real-time, despite being separated by oceans and mountains. Collaborating with others to come up with a solution on the spot, even though none of you are in the same country, let alone the same room.

While all of this could easily be referring to the way players successfully overcome challenges on massively multiplayer online role playing games (MMORPGs), it also describes how colleagues from around the globe have been empowered to work more efficiently, quickly and successfully using cloud-based platforms.

The cloud may no longer be in its infancy, but its potential to improve the ways businesses operate is still maturing, much in the same way as online collaboration in video games developed from being a ‘nice-to-have’ new feature to being a key selling point.

From World of Warcraft to Call of Duty, from Fortnite to League of Legends – video games are now reliant on their capacity to link players to one another; the ability of the individual to complete a task is made infinitely easier through grouping users, matching skills and experience to ensure the best team experience for all involved. And it is this parallel with gaming which has led to the theme of the forthcoming EskoWorld 2020.

With huge numbers having taken advantage of the early registration discounts and signed up for the premier technology-focused event for packaging professionals, delegates are already thinking about what the key takeaways will be from the April event. With previous years focusing on the latest technology developments that drive productivity, increase efficiency and reduce costs, the agenda for EskoWorld 2020 – to be held in Dallas, Texas – will be very much on point.

With a wide range of seminars, sessions and demonstrations across the packed three days of EskoWorld, developments in Esko Cloud-based services are expected to be front and center. Esko Cloud-based microservices, such as Share & Approve and WebCenter, are already making a significant difference to early adopter users in terms of reducing hardware overheads and maintenance costs. With Cloud Connector for Automation Engine set to further expand the workflow with Esko Cloud-based services, a number of tools and packages from the leading supplier of integrated solutions are now cloud-based and available on a SaaS basis.

Now that Esko Cloud-based services are emerging from their infancy, much like the afore-mentioned best-selling video game titles, the impact is likely to be a real game changer. Now, where’s that ogre we were about to kill?

For more on EskoWorld 2020 and to register to attend, please visit