Packaging Innovation
cosmetics packaging design tips
July 28, 2016

4 pitfalls for cosmetics packaging designers

Beauty products, of course, require beautiful packaging. But if you’re a packaging designer, you know the story doesn’t end there. Cosmetics packaging has to be both beautiful and practical, which is easier said than done. If you were to ask a group of consumers what they hate the most about certain types of beauty product packaging, this is what they’d tell you:

1.     Packaging that doesn’t include usage directions

Sure, most beauty brands include instructions on the boxes that contain their bottles, jars and tubes, but be honest: we tend to throw those boxes away anyway … It’s no wonder one of the biggest consumer frustrations are beauty products that don’t have instructions printed on their primary packaging.

2.     Cosmetics packaging that’s 100% opaque

Millennials are in love with transparent packaging and it seems that when it comes to cosmetics packaging, other generations follow suit. After all, it’s nice to be able to tell when you’re running out of your favourite beauty product, right? Tip: Not a fan of transparent packaging? You can easily include a transparent indicator while keeping the rest of your design opaque. Get your free Studio trial today and see for yourself how it would look!

3.     Packaging that makes you work hard

Struggling to open a jar or tube of face cream without spilling, not being able to squeeze the last drop of expensive lotion out of the bottle, caps that are screwed on so tight you wish you had a pair of pliers around, … No matter how great a beauty product may be, it won’t deliver unless its packaging delivers too.

4.     Cosmetics packaging made of low quality materials

Last but not least, beauty product packaging needs to be durable and break proof so that it can easily be carried in handbags, suitcases, gym bags, … without spilling a drop.   Inspired by Packaging Digest