Beauty products, of course, require beautiful packaging
. But if you’re a packaging designer, you know the story doesn’t end there. Cosmetics packaging
has to be both beautiful and practical
, which is easier said than done. If you were to ask a group of consumers what they hate the most about certain types of beauty product packaging, this is what they’d tell you:
1. Packaging that doesn’t include usage directions
Sure, most beauty brands include instructions on the boxes that contain their bottles, jars and tubes, but be honest: we tend to throw those boxes away
anyway … It’s no wonder one of the biggest consumer frustrations are beauty products that don’t have instructions printed on their primary packaging.
2. Cosmetics packaging that’s 100% opaque
Millennials are in love with transparent packaging
and it seems that when it comes to cosmetics packaging, other generations follow suit. After all, it’s nice to be able to tell when you’re running out
of your favourite beauty product, right?
Not a fan of transparent packaging? You can easily include a transparent indicator
while keeping the rest of your design opaque. Get your free Studio trial today
and see for yourself how it would look!
3. Packaging that makes you work hard
Struggling to open a jar or tube of face cream without spilling, not being able to squeeze the last drop
of expensive lotion out of the bottle, caps that are screwed on so tight you wish you had a pair of pliers around, … No matter how great a beauty product may be, it won’t deliver unless its packaging delivers too.
4. Cosmetics packaging made of low quality materials
Last but not least, beauty product packaging needs to be durable and break proof
so that it can easily be carried in handbags, suitcases, gym bags, … without spilling a drop.
Inspired by Packaging Digest