Packaging Innovation
These articles are tagged with "wrap rage"
brand packaging design mistakes

Are you killing them softly with your brand packaging design?

Brand packaging design may not be rocket science, but it doesn’t take a rocket scientist to figure out that today’s competitive landscape does make it pretty challenging, to say the least. As the number of brands vying for the consumer’s attention grows by the day, no packaging designer can afford to be guilty of the […]
child-proof pharmaceutical packaging design

How to design childproof pharmaceutical packaging?

Everyone knows how easily children mistake medicine for sweets. That’s why, next to continuously reminding parents and caretakers to keep medication out of children’s sight and reach, pharmaceutical manufacturers rely on packaging designers to come up with pharmaceutical packaging that is childproof. Never ceasing to innovate, the industry has come up with a wide array […]
Pharmaceutical packaging design for elderly consumers

Pharmaceutical packaging design for elderly consumers

By 2060, the number of American consumers over 64 will have more than doubled: from 46 million to at least 98 million. Packaging designers will be challenged more than ever to supply their main target audience with pharmaceutical packaging formats that are not only hermetically sealed and tamper-proof, but also easy to open. Removing restrictive […]
barrier-free packaging design

Is your packaging design barrier-free?  

There are only few things more annoying to consumers than trying to prepare a meal and being unable to open the packaging of an ingredient because the design is not consumer-friendly. Unsurprisingly, wrap rage (the act of opening packaging by means of a sharp tool) is a major cause of minor injuries among no less […]
wrap rage

Does your packaging design cause ‘wrap rage’?

Every consumer experiences it from time to time. You know, that moment when you just can’t seem to open a jar, box, or some other piece of packaging without resorting to a sharp tool. It’s called ‘wrap rage’, and it’s a major cause of minor injuries among two thirds of consumers. Think your packaging is […]