Packaging Innovation
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Packaging design for men

3 ways to make your packaging design appeal to men

For decades, certain products have been catering specifically to men. The list is long: razors, aftershaves, hair gels, beer and heavy alcohols, cigarettes … Life to the modern man, however, revolves around much more than shaving, drinking, smoking and having great-looking hair. The modern man is not afraid to help out with cooking, grocery shopping, […]