Packaging Innovation
These articles are tagged with "wine label design"
Why the best wine packaging design calls for a cork screw

Why the best wine packaging design calls for a cork screw

While consumers do love their glass of wine, they won’t just settle for any old wine packaging with a classy sounding name on the label. The best way to spot a quality wine, according to them? The type of closure tells all. No less than 97 percent of U.S. consumers are convinced that the best […]

Creative packaging: using optical illusions on wine labels

An optical illusion happens when our brain perceives an image differently than it is in reality. Optical illusions take various forms: it can give the impression that an image is moving, that its color differs from the objective reality, or that it embodies more than one representation. Several companies have used this kind of tricks […]