Packaging Innovation
These articles are tagged with "what is rebranding"

When to rebrand? Three reasons that shouldn’t be ignored

Rebranding is risky business for any company. In some cases, however, it’s the only sensible thing to do … There are three reasons when it’s absolutely necessary to steer your brand in a new direction: When the face of your company/marketing dies. When your brand is no longer culturally valid. When your brand no longer offers […]