Packaging Innovation
These articles are tagged with "virtual retail"
packaging design testing tips

Why product innovation calls for packaging design testing

  Consumers know what they want these days – and brands are happy to oblige by offering them an increasingly vast range of products, not rarely tailored to the consumer’s personal specifications. But while much is being invested in product innovation, brand packaging design often either remains identical or is changed without testing the effects […]
irtual store simulation software

The rise and future of virtual store simulation

More and more packaging designers and food manufacturers are consistently conducting virtual store simulation as a part of their market research. Does this surprise us? Not really, no. Major companies such as Intel Corp. and Procter & Gamble have been experimenting with various methods of store simulation since the early 1990s, so it was only […]