The role of packaging in the product selection process

We all know that packaging serves the product in a number of ways. It isn’t just there to protect the goods in stores; it also helps sell the product by guiding the consumer with an invisible hand towards a purchase. So what is the role of packaging in the product selection process and how does […]

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The Esko blog brings packaging inspiration from all over the globe. We focus on creative design, packaging innovations, new trends, eye catching signage, ecological solutions…

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