Packaging Innovation
These articles are tagged with "test audience"
packaging mistakes

4 packaging mistakes that cost you sales

You had a great idea for a product and decided to take your chances. You spent a great deal of time developing, testing and refining it. Your test audience loved it. Your product is definitely worth buying, yet it’s not flying off the shelf. Sounds familiar? Then it’s time to ask yourself if one of […]
market research packaging industry

What do consumers want? They don’t know! Luckily, market research does …

No matter what product they’re looking for, consumers are always faced with an abundance of choices. So how can you know if consumers will buy your product instead of someone else’s? By conducting market research, that’s how! Market research Market research is more than simply asking friends and family what they think of your product. […]