While liquid soaps are becoming more popular each day, there are still many consumers out there who prefer their soap the old-fashioned way. According to market research firm Mintel, a little more than 7 in 10 consumers buy bars of soap instead of liquid soaps. Why, you ask? They have their reasons …

There is something about soap that gets packaging designers to ramp up their skills and go that little bit further to amaze the consumer. Curious to see which designs the wonderful world of soap packaging has been boasting lately? So were we! We browsed through all the latest and got our top 6 of soap […]

Handmade products deserve handmade packaging. A great example of packaging that succeeds in creating a handmade feel is Savon Stories. The soap manufacturer asked design studio Menta to come up with a soap packaging design worthy of their organic product. This is what they had to offer …

Soap is an interesting product to say the least. By itself soap is just soap. But add a great packaging design and you’ll get something else entirely: an incredible experience for both the eyes and the nose.

Nowadays, more and more designers do their best to invent new ways to improve the sustainability of product packaging by reducing their waste. Aaron Mickelson goes further, by designing 5 packages that reduce waste considerably, or eliminate it. His idea? Packages that dissolve during or after being used!

Who designed the most innovative packaging of 2013? The Dieline answered this question  during their annual conference. This year, The Dieline Package Design Awards received over 1.100 entries from 61 countries making it one of the largest packaging design awards of the world. 42 winners in total were granted an award, but there were two […]