Consumer behaviors and attitudes are forever changing, which means packaging design must follow suit for brands to continue to thrive. This article takes a closer look at recent shifts in consumer behaviors and extends those trending changes to specific solutions both brands and packaging designers today cannot do without. 

Having a baby requires adjusting to a completely different lifestyle and the challenges that come with it. If it’s your first, you also suddenly find yourself part of a whole new group of consumers called young parents. And being part of that group means you have questions. Many questions. “Is this product the right age […]

There used to be a time when there was milk and there was, well, milk. Today, however, consumers are offered a choice between soy milk, organic milk, lactose-free milk, low-fat milk, reduced-fat milk, fat-free milk, … Well-aware of the sea of milk that is also known as the dairy aisle, dairy brands are turning to […]

As the years go by, so do consumer preferences. Consequently, packaging designers are continuously on the lookout for the next trend to give their designs that coveted edge. But, as 2016 has officially ended … we thought we’d have ourselves a Throwback Thursday. Do you recall the packaging trends that stocked retail shelves a year […]

Packaging design trends will always come and go. Some pass us by in a flash. But every once in a while, we come across a trend we wish we never have to let go of. Fortunately for us, 2016 has been packed with such noteworthy packaging design trends. So of course, we just couldn’t resist […]

Single serve packaging is more popular than ever thanks to the rising number of single households and the consumer’s increasing habit of snacking between meals. Reversely, with the need for small packaging growing each day, the demand for large economy packs is diminishing. Still, most food and beverage companies fail to adapt their packaging sizes […]