Environmentally conscious and always on the go, Millennials sure love their pouch packaging. But that doesn’t mean brands don’t need to put in the extra effort to make their pouches all the more appealing. Evidently, you’re not the only one to discover that pouch packaging is increasingly popular with Millennials. Determined to make your pouch […]

Millennial consumers are transforming the economy as we speak. Born between 1980 and 1999, they represent a large part, 30 percent by 2020 to be precise, of total retail sales. But while Millennials represent the so-called digital generation and will dominate consumption for decades to come, the majority of brand owners and packaging designers fail […]

More than 3,400,000,000 people worldwide own a smartphone. By 2021, that figure is expected to double. It is no wonder, then, that there is a revolution going on in the world of interactive packaging, with more and more brands and packaging designers establishing a connection between packaging and the consumer and the consumer via the […]

Ever since QR codes became a ‘thing,’ we’ve seen them on plenty of packaging materials. But are they really such a great marketing tool? It’s been several years now since the first QR code popped up, so what’s the verdict? Will we continue to see QR codes on packaging? We don’t think so, and here […]

Question: ‘How many times have you scanned a QR code during the last 30 days?’ The probable answer: ‘Not even once’. Is it still useful then to give the black and white squares room on retail packaging?

Interactive, quick and efficient – Danone Spain’s new loyalty program could be the future in consumer rewarding. Using the QR code technology, each Danone yogurt pack features a unique code, that with a click of a smartphone, will connect consumers to the company’s loyalty program ‘Alimenta Sonrisas’. If you’re a coupon addict, this innovative loyalty […]

Via Mashable.