Packaging Innovation
These articles are tagged with "product packaging design"
product packaging design that strikes a chord

How to create product packaging design that strikes a chord?

You may think you’re not one to be tempted by a fancy packaging design – it’s the contents that count, right? – but neuromarketers say otherwise. And they may be on to something. Bridging the field of consumer behavior studies and neuroscience, neuromarketing states that a consumer is more likely to (re)purchase a product if […]
soy ink eco-friendly packaging desi

Eco-friendly packaging design: what makes soy ink so sexy?

If you think your packaging design can’t possibly get any greener, chances are you’re forgetting about ink. What’s that? You did forget to bring ink into the equation? Then you’re in for a treat. Because eco-friendly inks come in a wide variety of types these days, and in many cases they’re a great means for […]
product packaging design tips

How to get your product packaging design to tick all the boxes

A product can only be as great as its packaging design. At least, that’s what the consumer subconsciously believes. Did you know that the average shopper makes 85 percent of their purchase decisions in-store? And that they do so within 8 seconds once a particular packaging design has caught their eye? That said, consumers are […]
Tiffany’s clever product packaging design

How brand power starts with clever product packaging

When you hear someone say ‘Tiffany & Co’, three things are likely to spring to mind: diamonds, Audrey Hepburn starring in Breakfast at Tiffany’s, and the iconic ‘Tiffany blue’ box. You know, that o so recognizable shade of robin egg blue. Now that’s brand power at work! Tiffany’s product packaging is so powerful because it […]
packaging design 2017 colours

How to colour your packaging design in 2017

Coming up with a successful product packaging design means taking into account multiple factors. Practical issues and technicalities aside, there are many trends that can make or break your design. Colours in particular change every season, but, fortunately, if you incorporate trend colours, you’ll rarely have to make dramatic changes to your design. Continue reading […]

The 3 pillars of a perfect retail packaging design

Day after day, consumers find themselves bombarded with ads and products screaming for their attention. If a packaging design doesn’t make an impact within two seconds, there’s a 99 percent chance the product will get passed over and forgotten about. Do you want to make sure your design gets all the attention it deserves? Time […]
shelf ready packaging

Want to increase sales? Go for shelf-ready packaging!

Shelf-ready packaging, also called retail-ready packaging, is increasingly present in retail stores all over the world. And with good reason! Not only is it practical for retailers, it is also a great way to drive sales. What makes shelf-ready packaging so cost-effective, you ask? Read on and find out!
packaging costs

5 tips to reduce product packaging costs

Standing out on the shelves is one thing, but a great packaging design is both eye-catching and cost-effective. Are you sure your packaging design is getting you the best deal with manufacturers? Follow these tips to reduce your packaging costs to the max!
retail-ready packaging

3 tips to design the best retail-ready packaging

Retail-ready packaging is becoming increasingly popular with retailers, no matter what industry they’re in. And it’s no wonder really, if you consider how much time retail staff save on restocking and rearranging products thanks to this handy packaging solution. In a bid to meet retailers’ increasing demand for packaging that can be transformed into a […]
Christmas packaging design

How to get your Christmas packaging just right

Packaging is and always will be an important part of marketing, especially during the holiday shopping season. Considering the significant impact of packaging design on sales when Christmas comes around, it is wise for business owners to rethink their packaging design for the occasion. A few tips on how to improve your packaging design to […]
packaging design - neurodesign

‘Neurodesign’: packaging design teams up with neuroscience

Packaging design is a field full of competition and rising challenges. Packaging designers have been turning to psychology for years to create the most effective packaging designs, but now there’s a new – and even more scientific – packaging design method in town called ‘neurodesign’.