Packaging Innovation
These articles are tagged with "product design"

Why the packaging process has to be considered simultaneous with product development

Unfortunately most packaging designers have no say whatsoever during the development process of a new line of products. All too often, the packaging process starts when the product design is set in stone already. While that seems self-evident – they are called “packaging designers”, not “product designers”, right? – allowing some level of intermingling between the packaging […]