Packaging Innovation
These articles are tagged with "problems of packaging"
Some brand use packaging to mislead the consumer. This article explores the most common ethical problems packaging designers are faced with.

3 ethical packaging problems designers and brands face every day

Packaging is more than just a container to provide protection for a product. In most cases it defines a brand’s identity. As such, it’s a very powerful weapon in the ongoing battle for the consumer. And herein lies its problem: some brands use packaging to mislead potential buyers and coerce them into buying something they […]