These articles are tagged with "POP displays"
Counter displays are a retailer’s best friend when it comes to boosting impulse purchases. The more attractive the display, the more attention it draws and the more likely it is to reel in customers while they’re waiting in line. Are you looking to design a counter display that is bound to stand out? Then make […]
What’s in a name? Quite a lot in the case of a POP display, which is not just short for ‘point of purchase’ display but also literally makes a product pop. A tried and tested means to boost impulse sales, POP displays are a specific branch of packaging design that requires a great deal of […]
Creating the perfect packaging design is one thing. Getting it to thrive in a retail environment is something different entirely – yet just as important. How will your packaging design compare to the competition on the shelves? Is there any place in the store in particular where a particular product will yield better sales results […]
We’ve all been there, picking up ‘just one more’ candy bar or stick of gum we don’t really need while waiting in line at the register. It’s a typical example of impulse buying, encouraged by point-of-purchase merchandising. Strategically designed to grab the consumer’s attention, counter displays play a big part in this type of marketing. […]
The shopping list is dead. Long live impulse buying! Did you know that about 80 percent of consumers make their purchase decisions on the spot? Unsurprisingly, POP displays are at an all-time high. Short for ‘point of purchase display’, a POP display is the ideal method to catch the shoppers’ attention and persuade them to […]