Packaging Innovation
These articles are tagged with "pop display"

Are you getting the most out of your POP displays?

If you want your product to stand out in the sea of competitive products that is called retail, at some point you will find yourself tempted to design a POP display – or have someone design it for you. But while POP displays, or Point of Purchase displays, are indeed known to increase sales and […]
innovative fish packaging design

Now, this is a fish packaging design that really jumps out!

Polish food brand Mila is proud of its fresh fish products. So much so that the company recently teamed up with Y&R Poland, a leading marketing communications agency, to create an extra special packaging design that is all about freshness. The result: a funny – or should we say scary? –  fish packaging design that […]
POP display design tips

How to encourage impulse purchases with POP displays

The shopping list is dead. Long live impulse buying! Did you know that about 80 percent of consumers make their purchase decisions on the spot? Unsurprisingly, POP displays are at an all-time high. Short for ‘point of purchase display’, a POP display is the ideal method to catch the shoppers’ attention and persuade them to […]

How to make your brand pop? With a POP display!

There is nothing like a POP display to make your brand stand out in a store aisle. Needless to say, a lot goes into creating a fantastic POP display design that catches the consumer’s eye and convinces them to add the product to their shopping cart. However, these five tried-and-tested tips will help any packaging […]

Impressive point of purchase displays

The opportunity to put a display stand in a store can have a huge impact on the sale of the advertised product. Especially new products need the attention to get an early boost in sales to avoid getting scrapped. It’s no wonder a lot of structural designers try to literally defy gravity to make sure […]