Packaging Innovation
These articles are tagged with "pop display design"
Buy your POP display templates

It’s here! The ultimate store for your POP display templates

What’s in a name? Quite a lot in the case of a POP display, which is not just short for ‘point of purchase’ display but also literally makes a product pop. A tried and tested means to boost impulse sales, POP displays are a specific branch of packaging design that requires a great deal of […]
shelf-ready packaging design tips

How to design stunning shelf-ready packaging? 3 tips

Time is money. With retail personnel spending precious hours restocking or repositioning products, retailers are increasingly turning to brand owners for shelf-ready packaging, or retail ready packaging, in a bid to trim costs. Ranging from large cardboard boxes with tear-off parts to small paperboard POP displays, shelf-ready packaging has become an integral part of modern […]

Are you getting the most out of your POP displays?

If you want your product to stand out in the sea of competitive products that is called retail, at some point you will find yourself tempted to design a POP display – or have someone design it for you. But while POP displays, or Point of Purchase displays, are indeed known to increase sales and […]
innovative fish packaging design

Now, this is a fish packaging design that really jumps out!

Polish food brand Mila is proud of its fresh fish products. So much so that the company recently teamed up with Y&R Poland, a leading marketing communications agency, to create an extra special packaging design that is all about freshness. The result: a funny – or should we say scary? –  fish packaging design that […]