These articles are tagged with "pharma packaging"
Pharma packaging design is due for a makeover, thanks to a new EU regulation that will come into effect in February 2019. The Falsified Medicines Directive will cost the pharmaceutical industry more than 5 billion euros; a major investment for which patients can’t be charged. Reportedly 82 percent of manufacturers are taking the necessary measures […]
It is a known fact among doctors that patients are more likely to survive severe trauma if they receive treatment within one hour. Doctors refer to this crucial period of time as ‘the golden hour’. The slightest second can determine the difference between life and death, even something as straightforward as pharmaceutical packaging design can […]
Not all product categories are sensitive to packaging design changes, one would think. Medical device packaging surely doesn’t go by the same rules as, let’s say, food packaging, does it? Well, actually, it kind of does. Even for medical devices packaging – including key messages and imagery – has the ability to change the perception […]