Packaging Innovation
These articles are tagged with "personalized packaging"
packaging workflow automation

What if your boss doesn’t want to automate the packaging workflow?

If you’re working in packaging prepress and your boss is an early adopter of all things automation, count your lucky stars! Then again, since you’re reading this, chances are your boss is a little less enthusiastic about automating the company’s packaging workflow than you had hoped. But don’t despair just yet. Next time, take these […]
pouch packaging for millennials

How to design the best pouch packaging for Millennial consumers

Environmentally conscious and always on the go, Millennials sure love their pouch packaging. But that doesn’t mean brands don’t need to put in the extra effort to make their pouches all the more appealing. Evidently, you’re not the only one to discover that pouch packaging is increasingly popular with Millennials. Determined to make your pouch […]
glass packaging design

The consumer’s love affair with glass packaging continues

Despite the growing popularity of PET bottles, consumers still have a strong preference for glass packaging when it comes to wine, craft spirits and beer.
Millennial packaging design

How to design packaging for Millennials? 3 tips

By 2025, half of the world’s workforce will consist of Millennials – people born between 1980 and 2000. Evidently, this shift in demographics will change the consumer market and, hence, present the packaging industry with a series of new challenges as well. How will the Millennial consumer affect packaging design, for instance? Read on to […]
perfect Christmas packaging design tips

Ho ho how to design the perfect Christmas packaging!

Tis that time of the year again … Santa Claus is coming to town! And once again, Santa’s packaging designers have come up with some gorgeous Christmas packaging to help his little elves out on this festive occasion. Want to join in on the fun? Discover our tips to design the perfect Christmas packaging!

The 3 most fantastic flexible packaging designs of 2016

Flexible packaging is fab! The possibilities in terms of graphic design are endless, the technology continues to advance, and the results will never cease to amaze both the packaging industry and the consumer. So, naturally, we couldn’t help but compile a top 3 of the best of the best flexible packaging designs 2016 offered us […]

Sing Coca Cola! ‘Share a Coke’ turns musical this summer

The Coca-Cola Company sure knows a thing or two about personalized packaging. As if their ‘Share a Coke’ campaign wasn’t successful enough featuring customers’ names, the soft drink giant recently gave their most notorious campaign a musical twist.

Check out Diet Coke’s most creative packaging design to date!

On February 1, The Coca-Cola Company launched millions – that’s right, millions – of new creative packaging designs for Diet Coke, as part of the ‘It’s Mine’ campaign in the United States. No two designs are the same, thanks to Coca-Cola’s collaboration with HP. “We’re inviting fans to choose from millions of unique Diet Coke […]