Packaging Innovation
These articles are tagged with "personalized packaging design"
brand packaging design mistakes

Are you killing them softly with your brand packaging design?

Brand packaging design may not be rocket science, but it doesn’t take a rocket scientist to figure out that today’s competitive landscape does make it pretty challenging, to say the least. As the number of brands vying for the consumer’s attention grows by the day, no packaging designer can afford to be guilty of the […]
brand packaging design tools

How brand packaging design deals with changing consumer behaviors

Consumer behaviors and attitudes are forever changing, which means packaging design must follow suit for brands to continue to thrive. This article takes a closer look at recent shifts in consumer behaviors and extends those trending changes to specific solutions both brands and packaging designers today cannot do without. 
packaging industry challenges in 2018

4 key challenges keeping the packaging industry awake in 2018

The packaging industry is continuously evolving, usually rapidly – and never without challenge. What keeps both bigger and smaller players awake in 2018? This article provides an overview of the main challenges dominating retail and shipping today.
3D printing technology

Is 3D printing technology taking over the packaging industry?

One of the most exciting innovations in the food and beverage packaging industry in the past few years, 3D printing technology is here to stay. More and more companies are discovering the virtually endless opportunities 3D printers have to offer, using 3D printing technology to create personalized packaging on request and even reducing plastic waste […]