Packaging Innovation
These articles are tagged with "PANTONE"
brand color

Why so purple? The biggest brand color trend of 2018 explained

When Pantone named Ultra Violet Color of the Year 2018, no one expected brands would go so crazy with purple as they have. The reason? You may be surprised!
brand color in supermarkets

The power of a brand color

Beauty lies in the eyes of the beholder. But when it comes to packaging, beauty means big business. With customers making split-second purchasing decisions, the striking beauty of packaging makes or breaks the brand. As a part of that X-factor, color is a crucial component in the way a brand’s packaging is perceived.

Pantone selects Emerald Green as the Color of the Year for 2013

For over a decade, Pantone, a company long associated with setting color standards in printing, has been selecting a “Color of the Year”. So why is 2013 a Green kind of year, more exactly the shade of green 17-5641.                 According to Leatrice Eiseman, executive director of the Pantone […]

Pantone Queen, 60 years of color matching

For Queen Elizabeth II’s Diamond Jubilee, celebrating 60 years of her reign over England, advertising agency Precision Printing, Leo Burnett London and Pantone have developed a small, queen-shaped book that contains sixty years of Queen Elizabeth II’s most memorable wardrobe shades, printed by Precision Printing using HP Indigo technology and is comprised of sixty separate images […]


Who says you can’t take it with you? Not Pantone. With the myPANTONE for iPhone and iPod Touch app you have access to a variety of PANTONE® color libraries and the ability to build color palettes and share them with colleagues and clients. myPANTONE offers graphic, web, fashion and apparel designers a way to take PANTONE […]

Creative with PANTONE

Amazing what a brand can do. You probably know of some “Pantone art or fashion” item, but Olybob took the time to put a lot of them together on one single page! If you don’t understand French, let the images do the talking. Via Olybob.