These articles are tagged with "packaging"
Packaging as a consumer communication channel has never been more important. Increasing numbers of SKUs are hitting the store shelves with ever decreasing lifecycles. This is an interesting mix that leads to an interest in packaging management solutions. Download our free Trends in 2016 document to find out what are the trends and challenges for […]
If you believe cardboard is only used for packaging, think again! A recreation park in Taiwan is devoted to the potential of cardboard. The park features cardboard replicas of famous monuments and a cardboard restaurant where everything including the furniture and the dinnerware is made out of recycled cardboard. This means cardboard chairs, tables, decorations, […]
What can Esko bring you in 2013? Make a wish!
Do you control your packaging production? Or does it control you? Find out in this video who controls your packaging production, and what you can do about it. Do you recognize yourself? Maybe it’s time to talk to Esko. http://www.esko.com/brandmanagement
The international jury of Pentawards nominated Diet Coke as “Diamond Pentawards 2012″ in its vote last June! Coca-Cola commissioned the redesign of Diet Coke to the Turner Duckworth agency. The bold result revolves around the letters D and K, the key elements of the brand. Read the complete story on the Pentawards blog. In addition […]
Product packaging is a huge industry. According to the Food Marketing Institute, the average supermarket in the USA holds around 40,000 different items. From a shopper’s point of view, a product is never seen alone and never in great detail, so it needs to stand out from all the other products around it. Check out these […]
Scottish student Melissa Preston has won a D&AD student award for a whisky bottle designed specifically for women. The bottle resembles the shape of a wine bottle, and is wrapped in a newspaper-like paper, with small ads about “male seeking a female”. Re-shaping the bottle will hopefully encourage women to reach for a bottle of […]
This Dieline awards is a worldwide competition devoted exclusively to the art of brand packaging. 38 winners across 12 different categories were awarded, based on the judgement of a highly esteemed panel of 10 industry experts, looking at quality of Creativity, Marketability, and Innovation. Have a look at the awarded designs on the Dieline blog.
Victorian gaslight style is used in labels, packaging, signage and business stationary. The aim is to obtain a 3D look by adding shadows, imposition, dimensional banners and ribbons, that copy the optical illusion you had by the (gas) streetlights on signage from stores. From otherfocus.com Images from Dick Sheaff
Natural Self is a biodegradable perfume bottle designed by formboten (from Hanover, Germany). The outer case is made of cork and the inner body is made of PLA, a compostable thermoplastic. When the flacon gets closed a slitted closure covers the overhang of the PLA as a protection against skewing. Found on Design Milk.
The box idea was the grand prize winner at eBay’s annual Innovation Expo, a celebration of creative ideas from eBay employees. Designed for “simple green shipping,” eBay believes that a single box reused five times could save nearly 4,000 trees, 2.4 million gallons of water, and conserve enough energy to juice up 49 homes for […]