Packaging Innovation
These articles are tagged with "packaging purpose"

An inquiry into the additional purpose of packaging

Let’s face it: packaging’s main purpose is to make products look good so they attract more buyers. There’s more to it than that, however. Packaging also offers product protection and may even offer additional value and purpose.

Effective packaging design that tells a story

Most packaging designers agree: all good and effective packaging design tells an engaging story with one sole purpose: to draw in the customer. But how does this work? How can a piece of plastic or carton tell a whole story?