Packaging Innovation
These articles are tagged with "packaging issues"
Some brand use packaging to mislead the consumer. This article explores the most common ethical problems packaging designers are faced with.

3 ethical packaging problems designers and brands face every day

Packaging is more than just a container to provide protection for a product. In most cases it defines a brand’s identity. As such, it’s a very powerful weapon in the ongoing battle for the consumer. And herein lies its problem: some brands use packaging to mislead potential buyers and coerce them into buying something they […]