Packaging Innovation
These articles are tagged with "Packaging design"
nutraceutical packaging design trends

3 nutraceutical packaging design trends that drive demand

In the last few years, the nutraceuticals market has experienced tremendous growth in revenue as millennial consumers – the largest customer base for nutraceuticals – are increasingly conscious of their health and the benefits fortified foods and dietary supplements offer them. Driving the nutraceutical demand are several packaging design trends worth exploring!
retail-ready packaging is trending

Will the retail-ready packaging trend continue its hot streak?

Industry experts feel retail-ready packaging (RRP) is growing strong and will likely continue to do so in the next few years, as suppliers are slowly but surely adapting to new technologies. But, although there are no signs of a slow-down so far, the future of the RRP sector is in fact not without challenges due […]
packaging workflow automation

What if your boss doesn’t want to automate the packaging workflow?

If you’re working in packaging prepress and your boss is an early adopter of all things automation, count your lucky stars! Then again, since you’re reading this, chances are your boss is a little less enthusiastic about automating the company’s packaging workflow than you had hoped. But don’t despair just yet. Next time, take these […]
brand packaging design for online products

How does online shopping influence packaging design?

Thanks to the rise of the internet, shoppers are better informed than ever. Especially when it comes to food and beverage, consumers purposely look up as much information as they can online before making a purchase. According to a recent study by Danaher, 75 percent of online food and beverage shoppers plan to make another […]
consumer psychology

Consumer psychology: packaging design that gets under their skin

From food and beverage companies over clothing brands to high-tech corporations, standing out from the competition is on top of everyone’s mind. Needless to say, while everyone surely tries, not everyone is equally successful. So, what makes some branding practices better than others? What’s the secret behind powerful product branding? It’s not so much a […]
consumer loyalty

Make your brand packaging design the key to consumer loyalty!

Overwhelmed by choice, today’s consumer rarely sticks to a single brand. In bid to raise brand awareness and encourage consumer loyalty, companies rely on their marketing departments to churn out creative ad after creative ad. Meanwhile, the most powerful tool to reel in customers for the long haul is right under their noses. We’re of […]
Packaging design for unboxing videos

Unboxing videos: how to make your packaging design shine online!

Unboxing videos are more than just product reviews. They’re an incredible – not to mention free – opportunity for brands and designers to go viral. Did you know 1 in 5 consumers have watched at least one unboxing video? And that 4 in 10 are inclined to share their purchase on social media if it […]
corrugated packaging design

Thinking about the box: corrugated packaging CAN be creative 

Once used primarily for transporting products and storing items in attics, it seems corrugated packaging finally managed to find its way to designers’ hearts for several reasons.
Ron Voigt packaging designers personality type

Why packaging designers are leaders at heart 

While society doesn’t tend to think of packaging designers as leaders, a great deal of designers actually do possess a fair share of leadership qualities.
sustainable packaging design

Packaging design: to protect, transport … and serve a higher purpose

Consumers expect a lot from packaging. More than ever before, in fact. Obviously, packaging has to control a product’s shelf life and be sturdy enough for the consumer to transport the product without giving it a second thought. But these days it must also serve a higher purpose, offering the consumer not just a well-preserved […]

Thirsty for inspiration? 5 creative beverage packaging designs!

Year after year, summertime equals incredibly creative beverage packaging design. With all the new drinks being launched in what is the high season for beverage manufacturers, packaging designers go out of their way to create visual masterpieces that will drown out their competitors for sure. Scroll on to discover some of the best beverage packaging […]