Packaging Innovation
These articles are tagged with "online shopping"
brand packaging design for online products

How does online shopping influence packaging design?

Thanks to the rise of the internet, shoppers are better informed than ever. Especially when it comes to food and beverage, consumers purposely look up as much information as they can online before making a purchase. According to a recent study by Danaher, 75 percent of online food and beverage shoppers plan to make another […]
Consumer packaging satisfaction

The outside does matter! – Purchasing behavior strongly linked to consumers’ packaging satisfaction

MeadWestvaco Corporation, a global leader in packaging and packaging solutions, launched a study of how packaging influences product satisfaction and consumer purchasing behavior. The study was conducted in Brazil, China, Germany, France and the United States across 11 FMCG product categories. The study most definitely is a must-read for brand managers who are looking for […]