These articles are tagged with "misleading packaging"
Consumers are increasingly aware of what they eat, attaching more and more importance to food safety and nutrition benefits. Meanwhile, despite (or due to?) the many rules and guidelines in place, manufacturers still fall short when it comes to food labelling.
Remember when we talked about traffic light labels in the UK? They’re now coming to the rest of the EU! With a few minor changes, that is. Coca-Cola, Mondelez, Unilever, Nestlé, PepsiCo and Mars are paving the way for this innovative food labelling concept. While public health campaigners applaud the color-coded labels for their easy […]
Designing packaging for children’s products can be great fun, but it is not without challenges – especially when it comes to food packaging. Danone experienced that first-hand with its packaging for Danonino yogurt, which recently came under fire in France. Foodwatch, a non-profit organisation that, to put it in their own words, “exposes food-industry practices […]
Packaging is more than just a container to provide protection for a product. In most cases it defines a brand’s identity. As such, it’s a very powerful weapon in the ongoing battle for the consumer. And herein lies its problem: some brands use packaging to mislead potential buyers and coerce them into buying something they […]