Packaging Innovation
These articles are tagged with "minimalist packaging design"
packaging design tips to boost sales

7 tips to boost sales through your packaging design

Remember back in the day when packaging had no other purpose than to protect and preserve products? Of course not, because that would mean you’re more than 150 years old! With each passing day, more is expected of product packaging and the people who design it. Packaging design today must be a real sales booster, […]
graphic design trends 2018

3 graphic design trends that captivate packaging designers in 2018

Now that we’re midway through 2018, this is the perfect moment to look back on the graphic design trends that have taken center stage on the packaging scene so far. The verdict? 2018 is all about taking risks!
4 packaging design trends falling out of fashion

Long time no see! 4 packaging design trends falling out of fashion

A big part of staying in the increasingly competitive packaging game is knowing when it’s time to let go. Of design trends, that is. Read on to discover which packaging design trends are falling out of fashion in 2018.
luxury packaging design for millennials

What do millennials want? Luxury packaging design, of course!

Despite the less than ideal economic climate, the luxury sector is still thriving. In fact, millennials even account for almost half of luxury shoppers. Reeling them in, however, is not self-evident. As is to be expected of this generation of consumers, millennials do their shopping with a considerable list of expectations in mind – and […]
5 luxury packaging design trends to feast your eyes on!

5 luxury packaging design trends to feast your eyes on!

Luxury is in the eye of the beholder – yet there are plenty of materials, colors, fonts, shapes, … designers typically use to create luxury packaging that exudes pure style and prestige. Stuck for inspiration? You can’t go wrong with the luxury packaging design trends we’ve got lined up for you!
gender neutral packaging design

Trend alert: gender-neutral packaging design

‘Blue for a boy and pink for a girl’ has been an unwritten rule for decades, but it seems the packaging industry is finally moving away from traditional gender colors. Gender-neutral packaging design, and hence a gender-neutral color palette, is trending. What is causing this interesting shift toward unisex packaging design? And what exactly does […]

These graphic design trends dazzled us in 2016

Striking that perfect balance between trendy, traditional and avant-garde is what packaging design is all about. Every self-respecting packaging designer knows that blindly following trends is not the way to impress clients. And, ironically enough, ignoring trends altogether is not going to wow clients either – not to mention the consumer. Are you aware of […]
packaging design trends 2017

Happy New Year! 4 packaging design trends for 2017

Another year, another set of great packaging design trends to watch! Packaging in 2017 is going to be all about simplicity, attracting the consumer with sleek designs that have a minimalist twist. Ready for a sneak peek? Here goes!

Enough is enough. Simplify your packaging design!

We’re only halfway through the year, but 2016 has already seen many packaging design trends come and go. If you’d ask us to describe all these trends in one word, however, we wouldn’t have to think twice about it. Packaging design trends in 2016 all come down to one and the same thing: essentialism. Mind […]
packaging design trends 2017

Happy New Year! 4 packaging design trends for 2017

Another year, another set of great packaging design trends to watch! Packaging in 2017 is going to be all about simplicity, attracting the consumer with sleek designs that have a minimalist twist. Ready for a sneak peek? Here goes!

Minimalist packaging: combining ecology, design and usability

“Omit needless things.” That’s the goal of minimalist packaging in a nutshell. From a designer’s perspective it’s quite a challenge to use as little materials as possible while striving for quality. From a brand’s perspective, minimalist packaging is more than a design choice: it’s a statement.