Packaging Innovation
These articles are tagged with "millennials as consumers"
FDA label changes

FDA label changes: US consumers are cutting down on sugar

  Consumer behavior is a complex and ever-changing phenomenon. One factor that seems to remain constant, however, is the consumers’ willingness to improve their dietary habits. A survey by Leatherhead Food Research which questioned 1,061 respondents shows nearly half of US consumers consider health and nutrition among their top priorities. More specifically, 48 percent are […]
food labels for different demographics

Do your food labels meet consumers’ changing needs? 

While consumers are more health-conscious than ever, less than half of them actually read labels before placing food products in their shopping carts. Marketers everywhere are now scratching their heads, because food labels are not just an informative medium subject to ever changing regulatory compliance rules but also a chance for brands to boost sales. […]
Millennial packaging design

How to design packaging for Millennials? 3 tips

By 2025, half of the world’s workforce will consist of Millennials – people born between 1980 and 2000. Evidently, this shift in demographics will change the consumer market and, hence, present the packaging industry with a series of new challenges as well. How will the Millennial consumer affect packaging design, for instance? Read on to […]