Packaging Innovation
These articles are tagged with "millennial trends"
pouch packaging for millennials

How to design the best pouch packaging for Millennial consumers

Environmentally conscious and always on the go, Millennials sure love their pouch packaging. But that doesn’t mean brands don’t need to put in the extra effort to make their pouches all the more appealing. Evidently, you’re not the only one to discover that pouch packaging is increasingly popular with Millennials. Determined to make your pouch […]
digital packaging design millennial consumers

Digital packaging designs win over millennial consumers

Millennial consumers are transforming the economy as we speak. Born between 1980 and 1999, they represent a large part, 30 percent by 2020 to be precise, of total retail sales. But while Millennials represent the so-called digital generation and will dominate consumption for decades to come, the majority of brand owners and packaging designers fail […]
sustainable packaging design

Packaging design: to protect, transport … and serve a higher purpose

Consumers expect a lot from packaging. More than ever before, in fact. Obviously, packaging has to control a product’s shelf life and be sturdy enough for the consumer to transport the product without giving it a second thought. But these days it must also serve a higher purpose, offering the consumer not just a well-preserved […]
Millennial packaging design

How to design packaging for Millennials? 3 tips

By 2025, half of the world’s workforce will consist of Millennials – people born between 1980 and 2000. Evidently, this shift in demographics will change the consumer market and, hence, present the packaging industry with a series of new challenges as well. How will the Millennial consumer affect packaging design, for instance? Read on to […]
Brand strategy for Millennials

5 tips to adapt your brand strategy to Millennials

Millennials, or Generation Y, are the latest generation of consumers to influence the brand packaging industry. Spending more than €554 billion on goods every year, Millennials are certainly worth the extra effort when it comes to developing your brand strategy. Are you not quite sure how to make your brand relatable to this fast-changing and […]