Packaging Innovation
These articles are tagged with "millennial packaging design"
luxury packaging design for millennials

What do millennials want? Luxury packaging design, of course!

Despite the less than ideal economic climate, the luxury sector is still thriving. In fact, millennials even account for almost half of luxury shoppers. Reeling them in, however, is not self-evident. As is to be expected of this generation of consumers, millennials do their shopping with a considerable list of expectations in mind – and […]
alcoholic beverage labels in UK

Labels for alcoholic beverages in the UK may be set to change

While food labeling regulations are becoming stricter each day, alcoholic beverages in the UK somehow managed to fly under the radar – until now. To put a stop to what they call the consumer’s ‘awareness vacuum’ on the health effects of alcohol, the Royal Society for Public Health (RSPH) is now urging drink manufacturers to […]
FDA label changes

FDA label changes: US consumers are cutting down on sugar

  Consumer behavior is a complex and ever-changing phenomenon. One factor that seems to remain constant, however, is the consumers’ willingness to improve their dietary habits. A survey by Leatherhead Food Research which questioned 1,061 respondents shows nearly half of US consumers consider health and nutrition among their top priorities. More specifically, 48 percent are […]
food labels for different demographics

Do your food labels meet consumers’ changing needs? 

While consumers are more health-conscious than ever, less than half of them actually read labels before placing food products in their shopping carts. Marketers everywhere are now scratching their heads, because food labels are not just an informative medium subject to ever changing regulatory compliance rules but also a chance for brands to boost sales. […]
Millennial packaging design

How to design packaging for Millennials? 3 tips

By 2025, half of the world’s workforce will consist of Millennials – people born between 1980 and 2000. Evidently, this shift in demographics will change the consumer market and, hence, present the packaging industry with a series of new challenges as well. How will the Millennial consumer affect packaging design, for instance? Read on to […]