Packaging Innovation
These articles are tagged with "luxury packaging"
amorepacific DuPont innovative packaging design awards 2017b

These were the best innovative packaging designs of 2017

There’s no denying 2017 was another year filled with mind-blowing packaging designs. So, with the new year coming closer, we thought we’d have ourselves a little TBT! (That’s short for Throwback Thursday, in case you didn’t know. It’s a Millennial thing.) According to the good people of the DuPont Awards for Packaging Innovation – and […]
soap packaging design

5 reasons why soap bars are NOT on their way out

While liquid soaps are becoming more popular each day, there are still many consumers out there who prefer their soap the old-fashioned way. According to market research firm Mintel, a little more than 7 in 10 consumers buy bars of soap instead of liquid soaps. Why, you ask? They have their reasons …
perfect Christmas packaging design tips

Ho ho how to design the perfect Christmas packaging!

Tis that time of the year again … Santa Claus is coming to town! And once again, Santa’s packaging designers have come up with some gorgeous Christmas packaging to help his little elves out on this festive occasion. Want to join in on the fun? Discover our tips to design the perfect Christmas packaging!
advantages PET bottles

5 reasons to switch from glass bottles to PET bottles

When someone mentions beverage packaging, glass bottles immediately spring to mind. Many beverage businesses, however, are consciously making the switch from glass to PET bottles. Yes, even the wine industry is jumping on the PET bottle bandwagon! Are you not quite sure whether transitioning from glass to PET bottles is a smart move for your […]
Choosing the right color for your packaging design

Choosing the right color for your packaging design

Color not only plays a major role in making your packaging design stand out on the shelf, it also conveys a brand’s message and persuades consumers to actually buy the product. If you’ve chosen the right color, that is. How do you determine which hue is best suited for a particular product’s packaging design? Through […]

Luxury takeaway food comes in luxury packaging …

Takeaway food has long been neglected by packaging designers. Back in the day, fast food and pizza chains were happy to serve their dishes in plain boxes, containing little to no images. Those days are long gone however. Today, certain restaurants offer luxury takeaway meals in fitting luxury packaging.

10 inspiring and creative tea packaging designs

It’s amazing how a simple tea bag can trigger inspiration in packaging designers. There literally are a hundred of mouth-wateringly creative tea packaging designs out there, that will convince even the sturdiest of tea haters. A cup, anyone?

What if luxury brands sold everyday groceries? Exploring brand image and the role of packaging

Why does the look of certain brands seem more highbrow to us than others? It’s a question artist and former designer Peddy Mergui explores in his recent exhibition ‘Wheat is Wheat is Wheat’: “(it’s) meant to highlight the challenges a designer faces when tasked with promoting economic interests while remaining true to his or her […]

How to reconcile ‘sustainable’ with ‘luxury’ packaging

‘Sustainable’ and ‘luxury’ are two adjectives not often used in each other’s presence. This definitely holds true for packaging design, with luxury items lusciously contained by metallized glass, plastic or many other types of material – though beautiful, eco-friendly they are not. One of many issues at play here is brand image – consumers of […]

Perfume packaging: the visual perception before the olfactory sensation

In today’s economy, the customer does not only focus his attention on the product. The design of the product is equally important. Packaging should be an eye-catcher. Take perfume bottles, for instance: the customer’s attention is often first drawn to the perfume packaging. As a manufacturer, you have to give the best offer impression possible, […]

Online packaging design test

Merck has been leading a team of experts to a new way of testing the effect of their Iriodin pigments on screen and improving the costs of packaging development. Merck teamed up with EskoArtwork ( and its Visualizer software) and SPY Brand Communication, a branding agency . Vote! The virtual dummies created by SPY Brand Communication […]