Packaging Innovation
These articles are tagged with "labels"

How digital printing redefined the role of packaging in the age of social media

Although it feels familiar, the digitization of the packaging printing industry has only been going on for about 20 years. Digital printing paved the way for big brands to address the consumer in a more personalized way through packaging.
brand messaging and brand awareness

How to use labels for brand messaging and awareness

Marketing and branding is all about communicating with your target audience. But that’s easier said than done. How exactly do you go about getting your brand message out to your customers? Using the internet is an obvious way to do so, but what about your offline audience?
labelling beverages

Revolutionizing the beverage labelling landscape

Creating labels that address beverage packaging needs, while at the same time complying with the rules of recycling has always been a challenge to the packaging industry. Until now. Carlsberg Group and Munksjö both introduced new labels that are a perfect combination of form and function while still addressing recycling needs. While Carlsberg Group has […]

Fruit packaging can make fruit fun for everyone!

A melon grower believes to have found a sure way to make fruit appeal to both children and adults. With a campaign centered around bold and colorful packaging featuring Sesame Street characters and much more, the company, called Nature’s Partner, expects to see its water melon sales soar.

What is Victorian gaslight style?

Victorian gaslight style is used in labels, packaging, signage and business stationary. The aim is to obtain a 3D look by adding shadows, imposition, dimensional banners and ribbons, that copy the optical illusion you had  by the (gas) streetlights on signage from stores. From Images from Dick Sheaff