Packaging Innovation
These articles are tagged with "label printing"
Custom labels digital vs flexographic printing

Custom labels: digital vs. flexographic printing

There are numerous methods to print custom labels, but digital printing and flexographic printing are undoubtedly the most popular. Are you having trouble deciding which of these two printing methods best suits your custom labels? Read on and find out!
Pharmaceutical packaging - security labels

Pharmaceutical packaging – 5 security label design tips

Even though counterfeit medication rarely makes the news, the World Health Organization (WHO) estimates that it accounts for almost ten percent of the global illegal drug market. This number is expected to grow even more in the next few years. Besides taking revenue away from the pharmaceutical industry, counterfeit medication also takes its toll on […]
flexographic printing

Flexographic label printing: what does the future hold?

Flexographic printing has long been the reliable backbone of the label printing industry. Despite increased competition from other print technologies, experts feel that flexographic printing will remain the go-to technology for label printing in the next few years.

Creative packaging: using optical illusions on wine labels

An optical illusion happens when our brain perceives an image differently than it is in reality. Optical illusions take various forms: it can give the impression that an image is moving, that its color differs from the objective reality, or that it embodies more than one representation. Several companies have used this kind of tricks […]

New Belgium Brewing: new beer labels to be released in 2014

New Belgium Brewing, a host of Belgian-inspired beers, plans to release new beer labels in 2014. The aim of this packaging renewel is to give the brewery’s colorful and cheerful imagery a fresh new look. Two reimagined labels have already been posted online!