Packaging Innovation
These articles are tagged with "label graphics"

How to make your label design talk!

Designing labels has never been an easy feat, but these days it’s particularly difficult as labels are often too small to contain every bit of information the consumer needs – or wants – to know. Another challenge label designers are facing today is counterfeiting, which means labels need to include both covert security measures (hidden […]

Why rounded beverage packaging graphics work better

According to a report from the Institute of Psychological Sciences in the UK consumers prefer circular shaped beverage packaging graphics on labels. In terms of purchase likelihood, all participants indicated a preference for rounded graphics, as well as upwards orientated graphics. It remains unclear, however, as to why we prefer these shapes.