These articles are tagged with "interactive packaging"
Some 20 years ago, buying something by simply clicking a button on a screen seemed like something from a sci-fi novel to most. Today, we can’t imagine the world without e-commerce and all the opportunities it offers to brands and retailers. However, some things haven’t changed. Buying online is still a leap of faith for […]
Do you ever wonder what packaging designs will look like ten years from now? One thing’s for sure: there are plenty of disruptive forces at work, driving innovation in packaging and thus encouraging the retail landscape to evolve at full speed. Smithers Pira expects the global packaging market’s value will reach 1 trillion USD by […]
Millennial consumers are transforming the economy as we speak. Born between 1980 and 1999, they represent a large part, 30 percent by 2020 to be precise, of total retail sales. But while Millennials represent the so-called digital generation and will dominate consumption for decades to come, the majority of brand owners and packaging designers fail […]
When you hear someone say ‘Tiffany & Co’, three things are likely to spring to mind: diamonds, Audrey Hepburn starring in Breakfast at Tiffany’s, and the iconic ‘Tiffany blue’ box. You know, that o so recognizable shade of robin egg blue. Now that’s brand power at work! Tiffany’s product packaging is so powerful because it […]
Nestlé’s global head of digital and social media, Pete Blackshaw, recently published his Digital Year in Review. His mission? Smoothly connecting physical products with digital experiences. His point of view is an intriguing one, which should make all of us in packaging lean in, listen closely, and ask ourselves: what role does consumer packaging play […]
Online retailer Zappos loves to think outside the box and wants to inspire its customers to do the same. Zappos’ latest shoe box design speaks volumes about the company’s creative and interactive approach. If shoes are made for walking anywhere the customer wants, Zappos figures, then shoe boxes are made for … whatever the customer […]
The packaging industry is a competitive one in which creativity makes all the difference. In order to come up with something that stands out on the shelves, packaging designers are always on the lookout for something different. Right now, interactive packaging design is on the rise – and with good reason. It’s cool, it’s funny, […]