These articles are tagged with "innovative packaging design"
In the last few years, the nutraceuticals market has experienced tremendous growth in revenue as millennial consumers – the largest customer base for nutraceuticals – are increasingly conscious of their health and the benefits fortified foods and dietary supplements offer them. Driving the nutraceutical demand are several packaging design trends worth exploring!
Remember back in the day when packaging had no other purpose than to protect and preserve products? Of course not, because that would mean you’re more than 150 years old! With each passing day, more is expected of product packaging and the people who design it. Packaging design today must be a real sales booster, […]
A big part of staying in the increasingly competitive packaging game is knowing when it’s time to let go. Of design trends, that is. Read on to discover which packaging design trends are falling out of fashion in 2018.
Who run the world? Consumers! And not just the female ones (sorry, Beyoncé). If there’s any phenomenon driving innovation in packaging design, it’s beyond doubt the ever-changing consumer landscape and all the trends it yields. Need inspiration for your next innovative packaging design? Look no further! Paying attention to these five consumer trends is bound […]
The DuPont Awards for Packaging Innovation are globally acknowledged as one of the most prestigious awards in the packaging industry. If you want to have a chance at winning this globally acknowledged award this year, now is the time to sign up! The entry deadline is April 12. The jury also expects to receive a […]
There’s no denying 2017 was another year filled with mind-blowing packaging designs. So, with the new year coming closer, we thought we’d have ourselves a little TBT! (That’s short for Throwback Thursday, in case you didn’t know. It’s a Millennial thing.) According to the good people of the DuPont Awards for Packaging Innovation – and […]
Although our sense of smell is not as sharp as that of many animals, the impact it has on our purchasing behavior is not to be underestimated. Just catch a whiff of hot chocolate, fresh-cut grass or that new book smell and you’ll find yourself immersed in a flurry of (childhood) memories. There’s simply no […]
No matter how expensive, the perfume you spray on in the morning slowly but surely fades away during the day. By lunchtime, you wish you had brought the bottle with you so you could spritz on a little extra, just to make it through the rest of the day smelling of your favorite scent. Or […]
Pretty AND smart: 3 innovative beauty packaging designs Contrary to what the term suggests, beauty packaging design isn’t all about looks. Yes, looks do matter. A lot. But the most intriguing – and successful – cosmetic packaging designs are always those which combine beauty and functionality into one innovative box, jar, bottle, tube, …. We’ve […]
Sustainable packaging is becoming more innovative and popular as we speak. Packaging designers and manufacturers are always on the lookout for the most recent technological innovations to boost their sustainable packaging designs, making them safer, more efficient and – last but not least – even greener. In this article we discuss some of the latest […]
Earlier this year, packaging designers for Kirin Company (a Japanese beverage company) and Glico (a Japanese candy manufacturer) released the fruits of their cooperation into the world. The design teams had worked together to create inspiring packaging for Kirin’s ‘Teagurt’ (a mixture of yogurt and tea) and Glico’s ‘Pocky Lemon Love’ (lemon-flavored biscuit sticks). Which, […]