Packaging Innovation
These articles are tagged with "how to rebrand a product"

When to rebrand? Three reasons that shouldn’t be ignored

Rebranding is risky business for any company. In some cases, however, it’s the only sensible thing to do … There are three reasons when it’s absolutely necessary to steer your brand in a new direction: When the face of your company/marketing dies. When your brand is no longer culturally valid. When your brand no longer offers […]