A lot of effort and resources go into product packaging, while secondary packaging is almost always neglected. By providing customers with attractive shopping bags, retail stores, for instance, can do miracles for their products without any effort whatsoever! Unfortunately, shopping bags are rarely designed to attract the gaze of passers-by. There are some brands, however, […]

Packaging designers are well aware of the importance of packaging for brand equity and sales, yet what about secondary packaging? For instance, if you buy a drink at your local supermarket it comes in a bottle carrying a logo you can easily recognize. But what does the crate look like the supermarket keeps the bottles […]