These articles are tagged with "food packaging design"
If you thought designing food packaging for children these days simply means using bold colors and throwing in a mascot of some sort, you’re in for a few surprises. For one, the competition is fiercer than ever as kids’ versions of meals, snacks and drinks are becoming the norm rather than the exception. Secondly, millennial […]
Sustainability is a trend no industry can afford to ignore these days. As consumers are more and more concerned with the environmental impact of their purchases, brands and packaging suppliers must pull out all the stops to establish and maintain a green reputation if they want to continue to thrive in today’s increasingly competitive landscape. […]
Food shopping today is all about convenience. Or at least it is four times a week on average for 95 percent of British consumers, according to a study by packaging specialist Sun Branding Solutions. As hot fast food ‘to go’ becomes increasingly popular, supermarkets and food chains are adapting their food offer accordingly and, consequently, […]
Snacking is on the rise, yet so is the demand for healthy foods. Both time-pressed and health-conscious, millennial consumers are acquiring a taste for packaging design that helps them have their cake and it eat too (pun intended, yes). Or why no snack packaging designer should ignore the following up-and-coming packaging design trends!
Is your food or beverage brand well on track and ready to go global? Don’t forget to include packaging design in your market research! This article lines up four crucial factors to consider before finalizing your export strategy.
Food scandals around the world, along with a growing consciousness of healthy living in general, have caused consumer confidence in the food industry to falter. Hungrier than ever for natural ingredients, more and more consumers are keeping an eye out for so-called clean labels. Big brands, including McDonald’s, Kellogg and Nestlé, have already committed to […]
There’s more to packaging than meets the eye. Sure, colours and graphics are what draws consumers to packaging in the first place. But there’s lots to be said for the material itself as well, especially from a manufacturer’s point of view. To prevent chemicals transferring from packaging to food, all packaging materials must adhere to […]
Dividers may not be the first thing that springs to mind when you think of packaging design, yet they are indispensable to the packaging industry. In fact, the packaging divider market is forecast to grow at a CAGR of nearly 6 percent across various market segments and in all global regions at least until 2021, […]
Golden times lie ahead for the food and beverage packaging industry, in Europe as well as North America. Smithers Pira expects packaged food and drink consumption in Europe will grow 3 percent annually to 953 billion packages by 2020. Along similar lines, the market research firm projects volume consumption in North America to reach 551.32 […]
Nothing beats a hot meal, especially when you don’t have time to cook. Ah, the joy of microwaving! But there’s only so much you can do with your packet of soup, instant pasta or any other type of ready meal that needs heating when you’re in your car, on the train, or worse: when your […]
Consumer behavior is a complex and ever-changing phenomenon. One factor that seems to remain constant, however, is the consumers’ willingness to improve their dietary habits. A survey by Leatherhead Food Research which questioned 1,061 respondents shows nearly half of US consumers consider health and nutrition among their top priorities. More specifically, 48 percent are […]
