If you thought designing food packaging for children these days simply means using bold colors and throwing in a mascot of some sort, you’re in for a few surprises. For one, the competition is fiercer than ever as kids’ versions of meals, snacks and drinks are becoming the norm rather than the exception. Secondly, millennial […]

Who run the world? Consumers! And not just the female ones (sorry, Beyoncé). If there’s any phenomenon driving innovation in packaging design, it’s beyond doubt the ever-changing consumer landscape and all the trends it yields. Need inspiration for your next innovative packaging design? Look no further! Paying attention to these five consumer trends is bound […]

While food labeling regulations are becoming stricter each day, alcoholic beverages in the UK somehow managed to fly under the radar – until now. To put a stop to what they call the consumer’s ‘awareness vacuum’ on the health effects of alcohol, the Royal Society for Public Health (RSPH) is now urging drink manufacturers to […]

  Consumer behavior is a complex and ever-changing phenomenon. One factor that seems to remain constant, however, is the consumers’ willingness to improve their dietary habits. A survey by Leatherhead Food Research which questioned 1,061 respondents shows nearly half of US consumers consider health and nutrition among their top priorities. More specifically, 48 percent are […]

May 2016 saw the FDA significantly revise the nutrition facts label for the first time in over two decades. Large food manufacturers were given until July 2018 to adapt their labels accordingly, while smaller companies were given one extra year. However, having noticed enterprises struggling to meet the compliance deadlines, the FDA recently announced an […]

How Brexit will eventually affect the British economy, let alone the British packaging industry, is anyone’s guess for now. Ask the Royal Society for Public Health (RSPH), though, and they’ll tell you all about the activity equivalence labelling system they proposed in 2016. Indeed, Prime Minister Theresa May (in a speech at the Conservative Party […]

While consumers are more health-conscious than ever, less than half of them actually read labels before placing food products in their shopping carts. Marketers everywhere are now scratching their heads, because food labels are not just an informative medium subject to ever changing regulatory compliance rules but also a chance for brands to boost sales. […]

Consumers are increasingly aware of what they eat, attaching more and more importance to food safety and nutrition benefits. Meanwhile, despite (or due to?) the many rules and guidelines in place, manufacturers still fall short when it comes to food labelling.

As tiny as they may be, those sticky labels you find on fruit and vegetables do make up a fair share of the food packaging waste pile. Concerned with the environment and catering to the increasingly eco-conscious consumer, Belgian supermarket chain Delhaize has turned to natural branding and is now running a trial to replace […]

Remember when we talked about traffic light labels in the UK? They’re now coming to the rest of the EU! With a few minor changes, that is. Coca-Cola, Mondelez, Unilever, Nestlé, PepsiCo and Mars are paving the way for this innovative food labelling concept. While public health campaigners applaud the color-coded labels for their easy […]

Designing packaging for children’s products can be great fun, but it is not without challenges – especially when it comes to food packaging. Danone experienced that first-hand with its packaging for Danonino yogurt, which recently came under fire in France. Foodwatch, a non-profit organisation that, to put it in their own words, “exposes food-industry practices […]