Packaging Innovation
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brand packaging design tools

How brand packaging design deals with changing consumer behaviors

Consumer behaviors and attitudes are forever changing, which means packaging design must follow suit for brands to continue to thrive. This article takes a closer look at recent shifts in consumer behaviors and extends those trending changes to specific solutions both brands and packaging designers today cannot do without. 
Packaging suppliers turn to serialization to safeguard brands

Packaging suppliers turn to serialization to safeguard brands

Did you know 1 in 5 consumers refuses to purchase any products from a company that suffered a food recall? Meanwhile, the amount of counterfeit products on the global market is forecast to increase 3 percent annually over the next five years. In the US alone, food recalls have increased 400 percent in the past […]
4 smart solutions for anti-counterfeit packaging designers

4 smart solutions for anti-counterfeit packaging designers

As if adhering to FDA and GMP guidelines isn’t challenging enough, more and more pharmaceutical packaging designers pay special attention to making their designs counterfeit-proof. They do so because they, quite rightly, deem it not only essential to sales but also to safeguard the consumer’s health and, hence, the reputation of the manufacturer. Experts believe […]
3 ways pharmaceutical packaging can help patients self-inject

3 ways pharmaceutical packaging can help patients self-inject

While self-injection is an ongoing trend in the pharmaceutical industry – more than 3.5 prefilled auto-injectors are produced worldwide each year – a recent study by the University of Texas Medical Branch found that a whopping 84 percent of patients fail to properly self-inject. In a bid to boost patient compliance, more and more pharmaceutical […]
innovative pharmaceutical packaging

4 innovative pharmaceutical packaging concepts

In the world of pharmaceutical packaging constant innovation is key to ensure patient safety. Taking the right dose of the right medication at the right time isn’t always easy, but that’s where these innovative pharmaceutical packaging concepts come in.