Packaging Innovation
These articles are tagged with "Esko Studio"
product packaging design tips

How to get your product packaging design to tick all the boxes

A product can only be as great as its packaging design. At least, that’s what the consumer subconsciously believes. Did you know that the average shopper makes 85 percent of their purchase decisions in-store? And that they do so within 8 seconds once a particular packaging design has caught their eye? That said, consumers are […]
perfect packaging design tips

The path that leads to a perfect packaging design

Packaging design is all (or mostly, at least) about enticing consumers to grab a specific product off the shelves. Packaging should also act as a protective barrier between the product and its surroundings, yes. But the first thing on a brand owner’s mind is that their packaging should score high in the looks department. Which […]

The 5 most fabulous flexible packaging designs of 2016

Thanks to innovative solutions such as Studio, creating high-resolution flexible packaging designs without resorting to complicated CAD software has never been easier. Don’t believe us? The results speak for themselves … So we just couldn’t resist sharing with you the five most fabulous flexible packaging designs that caught our eye this year. Enjoy!
What to do when your packaging design fails

What to do when your packaging design fails …

You came up with a mind-blowing packaging design and sent it off to the manufacturer with high hopes … Only for the sample to turn out all wrong. It happens to every packaging designer sooner or later, and it’s no biggie, really. And not all is lost either! Just take the following tips to heart […]