Packaging Innovation
These articles are tagged with "embodied cognition"
scented packaging is trending

Smells like a sale! Scented packaging is trending

Although our sense of smell is not as sharp as that of many animals, the impact it has on our purchasing behavior is not to be underestimated. Just catch a whiff of hot chocolate, fresh-cut grass or that new book smell and you’ll find yourself immersed in a flurry of (childhood) memories. There’s simply no […]