Packaging Innovation
These articles are tagged with "eco packaging design"

Eco packaging and brand equity: “Stop the water while using me”

Turning ‘green products’ into a successful business model is quite a challenge. “Stop the water while using me”, a German-based company does it, and quite successfully so. They sell soap products in containers bearing the company name as a warning and instruction for the user. It’s a clever and bold move that deserves our attention.

Reusable secondary packaging vs expendable packaging

Today, one of the packaging industry’s main objectives is to create environmentally friendly designs. The goal is to make great looking packages that are, above all, easy to recycle. While very noble and necessary, it cannot be denied that there is another, more effective way of achieving sustainability: simply reusing packaging. The last couple of […]