Online shoppers may not always know what they want, but they do know they want it delivered to their doorstep in a matter of hours, in pristine condition and, preferably, wrapped in packaging so amazing they just have to make an unboxing video to share it with their followers. With over 2.5 billion consumers currently […]

Unboxing videos are more than just product reviews. They’re an incredible – not to mention free – opportunity for brands and designers to go viral. Did you know 1 in 5 consumers have watched at least one unboxing video? And that 4 in 10 are inclined to share their purchase on social media if it […]

Who run the world? Consumers! And not just the female ones (sorry, Beyoncé). If there’s any phenomenon driving innovation in packaging design, it’s beyond doubt the ever-changing consumer landscape and all the trends it yields. Need inspiration for your next innovative packaging design? Look no further! Paying attention to these five consumer trends is bound […]

The packaging industry is continuously evolving, usually rapidly – and never without challenge. What keeps both bigger and smaller players awake in 2018? This article provides an overview of the main challenges dominating retail and shipping today.

2018 is right around the corner! Are you determined to start the new year inspired and well-prepared? This article gives an overview of the most important global packaging trends that affected brands, retailers, consumers and packaging designers in 2017 and are likely to continue in 2018.

With the rise in popularity of web shops and low-cost click and collect services the e-commerce packaging industry is faced with a couple of challenges – optimizing retail packages for home delivery to name one. Reducing the cost and avoiding unnecessary packaging is the ultimate goal in a market with complex supply chains and unique […]