Packaging Innovation
These articles are tagged with "digital printing"
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How digital printing redefined the role of packaging in the age of social media

Although it feels familiar, the digitization of the packaging printing industry has only been going on for about 20 years. Digital printing paved the way for big brands to address the consumer in a more personalized way through packaging.

Living coral – pantone color of the year

A much anticipated event, this year Pantone has announced 16-1546 Living Coral as its color of the year. Described as ‘An animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge’, it is said to ‘embrace us with warmth and nourishment to provide comfort and buoyancy in our […]
to print flexo or not to print flexo

To print flexo, or not to print flexo? Find out now!

It seems the long-standing flexo versus digital printing debate has finally come to an end. Kind of. Instead of fretting over which printing technology is the best, printers have come to accept that the two technologies actually complement each other. More and more printers find themselves investing in both flexo and digital so that they […]
flexograhic printing tips

How to get the most out of flexographic printing

The flexographic packaging and label printing industry certainly is a thriving one, having resisted the financial crisis and the increasing competition of digital printing solutions for several years now. Smithers Pira predicts that this success will continue at least through 2020, thanks to a number of technical innovations that will help packaging designers and printers […]
3 flexible packaging trends

3 flexible packaging trends to stay on top of

Flexible packaging is on the rise. Smithers Pira even estimates that the global market for flexible packaging will have grown 18 percent, to be exact, by 2020. Naturally, this fast growth comes with increasing consumer expectations, which in turn bring along new challenges for the flexographic printing industry. Flexo printers have responded well to these […]
Custom labels digital vs flexographic printing

Custom labels: digital vs. flexographic printing

There are numerous methods to print custom labels, but digital printing and flexographic printing are undoubtedly the most popular. Are you having trouble deciding which of these two printing methods best suits your custom labels? Read on and find out!